Full steam ahead for Steber in 2015



Full steam ahead for Steber in 2015

Promoting the Steber boat brand across international and domestic markets will be a key focus for the 2015 year according to managing director, Alan Steber.

“We are looking forward to an improved year, with increased government support, and will soon look to put on apprentices as export plans begin to ramp up”, he said.

“Part of our 2015 program is the construction of a 38ft deluxe commercial vessel to be displayed at the upcoming Sanctuary Cove and Sydney boat shows.

“The vessel, ideal for private charters, diving, fishing and other recreational and commercial activities, will be available for sale at a reduced rate after the shows”, Mr Steber said.

A busy marketing schedule kicks off this month with a meeting of the Australian International Marine Export Group (AIMEX) in Tasmania, along with a strategic meeting with Steber’s Chinese distributor.

This will be followed by a display at the Dubai International Boat Show, visits to clients in Oman and Qatar with the Pacific Marine Convention in Singapore finishing off a busy March.

April will see Steber’s first foray into the lucrative Chinese market with a stand at the prestigious Shanghai Boat Show.

In May, the two-day Sanctuary Cove Superyacht Conference is a prelude to the annual Sanctuary Cove Boat Show which will provide the backdrop for the unveiling of the new Steber 38 commercial cruiser.

Tahiti provides the venue for another AIMEX Superyacht and commercial vessel network function June with the Sydney International Boat Show set down for August.

Mr Steber added: “In addition to the above, we will be continuing our extensive research and development program”.

“Sea trials for the SSS Bluebottle, the unmanned surface surveillance vessel, will be stepped up, so all in all we are looking forward to a hectic but rewarding year”, Mr Steber concluded.

Steber 38 pic 2